Auto component companies -- especially the mid-size and small ones -- are facing an uphill task to stay afloat as banks have become tight-fisted in giving credit and vehicle makers are cutting orders to combat the slowdown in sales.
The company is evaluating options to launch the Scorpio, Bolero, Xylo and pickup trucks in the Chinese market. However, no firm decision has yet been taken. In China, the company already has a presence in the tractor segment through Mahindra China Tractors, a joint venture company with and Jiangling Motors Company.
Second-hand car prices have dropped 15 to 25 per cent following the imposition of stringent Supreme Court norms over repossessing and selling cars of owners defaulting on their loans.
Mahindra & Mahindra has decided to curtail its capital expenditure of Rs 5,000 crore (Rs 50 billion) in view of the ongoing slump in demand for cars and sports utility vehicles in the domestic market.
Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent.
India's biggest utility vehicle player Mahindra & Mahindra will spend close to Rs 300 crore ($60 million) towards brand-building and promotion as it prepares to launch its vehicles in the largest automotive market in the world - the United States.
The total wine market in the country consists of 1.2 million cases, according to an industry estimate, of which the imported wine segment is a mere 22,000 cases or 20 per cent. Champagne Indage -- one of the biggest domestic players and producers of domestic wine under the Chateau Indage umbrella -- recently launched Indage Vineyards to bring in contemporary and new range of wines from across the globe to India.
Talking about the company's portfolio expansion, APB-India CEO Ashwin Deo said, "Currently, we are looking at consolidating our presence and will look at introducing new products at various price points in the next eight to 10 months."
JLR sees job cut if the situation does not improve.
Most top car makers are offering discounts, targeted specifically at government employees. About 5 million employees are expected to benefit from the government's move to raise its employees' salary by 70 per cent. The revised pay scales will be effective January 2006, which means they will get their pending salaries in bulk. Auto makers are hoping they will use the lumpsum payment to make a down payment for a car.
The company, which is now moving from being a premium brand to a mass market player through two launches in the small car segment in the next four years, hopes to cash in on Brand Honda's strong presence in the rural and semi-urban markets in India. Experts call it a gradual scaling up of the brand in the minds of the Indian consumers -- a strategy followed by the Japanese major in all parts of the globe.
The company already sells medium-to-high powered tractors in the US market. Although the exact date of launching the vehicles in the US was not revealed, company sources said that the launch will take place in January.
The Swift DZire, which is essentially a replacement model for the Esteem, was launched by Maruti Suzuki to strengthen its dwindling position at the entry-level of the sedan segment. The car was launched with an attractive price tag of Rs 4,49,000 in March, 2008.
The rupee's slide against the dollar and euro has put pressure on international automobile companies as compressed margins may force them to revisit prices of imported models in the next few months.
Tax concessions in Uttarakhand are encouraging auto majors from Hero Honda to Tata Motors to shift a larger part of their manufacturing to the state to counter rising raw material costs and increase their flexibility to offer consumers cheaper models in a competitive market.
Austrian two-wheeler maker KTM Power Sports is developing three intra-city transportation models - a trike, a budget car and a scooter - in a joint collaboration with Bajaj Auto. Bajaj, India's second-largest motorcycle maker, owns 21 per cent stake in KTM.
Analysts tracking listed companies like Hero Honda, Bajaj Auto and TVS Motors have said sales forecast for the two-wheeler industry for the next few months looks very bleak as spiralling input costs, high lending rates and reducing availability of finance will put brakes on sales growth. ICICI Bank's has already withdrawn from advancing loans at two-wheeler dealerships.
In an attempt to steal the two-wheeler market from the three Indian giants Hero Honda, Bajaj and TVS Motors, which collectively account for almost 85 per cent of sales, Japanese bike manufacturers like Yamaha, Honda, Suzuki and Kawasaki will launch scaled-down Indian versions of their international superbike models.
Honda Motorcycle Scooter India, a 100 per cent subsidiary of Honda Motor Company, Japan, will launch a slew of high-power premium bikes in India, the first of which will debut by March next year, according to company executives.
The group's foray into the segment dates back to the start of 2004 when M&M Group Chairman Keshub Mahindra said the company had started testing some two-wheeler models and was looking at a commercial launch. Vice-Chairman Anand Mahindra said: "The company's foray into the bottom segment of the pyramid will create tremendous brand awareness in an entire section of the population and open a whole new population in the urban market."
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